"
Marketing Portfolio · 2026

ALLEN
ENGLISH

15+ years transforming hospitality brands. Cornell MMH. $110M managed. 176K followers built.

SWIPE →

Your Hotel Has a
Revenue Leak

15–25%of revenue to OTA commissionsHotel Tech Report
87%use social for trip inspirationStatista Travel
76%of GMs: digital talent is #1 gapAHLA Survey
4–6 moto hire a marketing managerHireology
52%have no social media strategyPhocuswright
2.5×more engagement w/ strategySprout Social

You Don't Need
Another Vendor.
You Need a Strategist.

Most agencies hand you a content calendar and disappear. I embed into your operation — connecting revenue management, brand positioning, social strategy, and guest lifecycle into one system that drives bookings.

The rigor of a Cornell MMH. The instincts of an entrepreneur who built a hotel from scratch. The digital fluency of someone running campaigns across NYC's most iconic properties.

Career Highlights

$500K+Closed — Flip.toAvg ramp: 12+ mo
141%YoY Revenue GrowthHotelbeds Americas
1→20KRooms in 12 Months43% conversion
$110MRevenue ManagedHighgate Hotels
192Room Hotel Built#17 TripAdvisor 90 days
100Pricing & AnalysisCornell revenue mgmt

The Granary Hotel

Event & Conference Center · Columbia, SC
Founder / VP Operations · Horseshoe Hospitality LLC
Exterior
Lobby
Sign
Atrium
Desk
Lounge

Formed an LLC and led the conversion of a 192-room Travelodge into an independent conference hotel with 12,000+ sq ft of meeting space. Managed all pre-opening: branding, website, staffing, vendor partnerships, pricing, and SOPs.

Built the culture around "excellence in service" — guest interaction training with real scenarios. Hired for leadership potential, integrity, and an employee-first philosophy.

#17TripAdvisor / 92
hotels — 90 days
192Rooms converted
Travelodge → indep.
12K+Sq ft meeting &
conference space
170Guest rooms
post-renovation
Leadership DNA
StrategicFuturisticCommanderCoachOrchestrator
96%
Confident
97%
Adaptable
92%
Driven
90%
Persistent
CliftonStrengths · PRIOS
Guest ServiceStaff TrainingPricingRevenueBrandSOPsSalesCoaching

5 Independent NYC Hotels

Revpar Media × Highgate Hotels

Took over social strategy June 2025. Within 6 months, outperformed benchmarks across 8 of 10 KPIs.

Park Central
Westhouse
The Gregorian
The New Yorker
The Muse
176K+Combined FB
60K+Combined IG
3.7MFB Views
2.5MIG Views

June → November 2025

Industry avg: 1–3% monthly. This portfolio: 5–8%.

June
IG Followers54.4K
FB Followers174K
IG Interactions2.2K
FB Interactions3.5K
IG Views170K
November
IG Followers60K+10.3%
FB Followers176.6K+1.5%
IG Interactions5.7K+157%
FB Interactions5.1K+44%
IG Views389K+129%

Best Month Highlights

The New Yorker
+22.2% IG Growth
318 new followers Nov. 943K views. 886K FB reach.
The Muse
+24.7% IG Growth
3,957→4,560 followers. 23.5% engagement.
Park Central
1.5M FB Reach
59K FB, 19K IG. 680K IG views.
Westhouse
407K FB Reach
88.7K IG views Sept. 44.9K influencer reach.

Influencer & Lifestyle Content

Westhouse
Lifestyle
IG
Influencer
Room

West & Kennedy

Strategic Advisor · Hannibal Square, Winter Park

The only Black-owned business in Winter Park's historic Hannibal Square. As strategic advisor, I've helped reshape the vision of what a barbershop can be in a gentrified commercial district.

"We've kind of changed the vision of what it means to have a Black-owned barbershop on this corner… To embrace our commonalities, to positively lift up and support each other."
— Allen English, Winter Park Magazine
W&K
Reggie
Hannibal

Design & Content Work

Charity
CHS Charity
Social
Social Strategy
BHM
Cultural Content
Wine
Event Marketing
"
The passion, excellent work ethic and outstanding intellectual, communication and analytical skills that Allen has demonstrated will allow him to similarly succeed in any professional setting.
Dr. Susan Fleming
Cornell · Former Partner, $1.85B PE Fund

Stop Leaving Revenue
on the Table.

30 minutes is all it takes.

Schedule a Conversation
are39@cornell.edu 407.864.9637 LinkedIn